Why choose Swift Wheels? Well, that is aside from the fact that Brendon Sharrott, NZ Elite Mens Cyclocross Champion does? When you order a pair of hand built wheels from us, you receive a custom product made to the highest standards. 

We offer a range of wheels to provide value for money, excellent performance and first class aftermarket care. The aim is for these wheels to function for as long as possible. They are serviceable, rather than disposable items.  

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Hand built wheels are custom made for you. They are built to suit specific riding conditions, along with factors such as rider weight and aesthetics. Custom made Swift wheels can retain compatibility with older components. They can also maximise the worth of existing components; if a rim is worn but a hub is still in good condition, the hub can be built up into a new set of wheels giving it new life.

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A well built wheel will be stronger and more stable: no two wheel components are exactly the same, the components contain discrepancies. Each build needs to be different. A uniform build cannot provide the unique balance of tension required.  Building by hand also allows for each component to be handled and assessed individually, adding another level to quality control.

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Advanced lubricants and preparations are used to ensure each wheel performs as well as it can for as long as it can.  Every wheel is pre-stressed intensively to ensure it won't need retensioning after your first ride. If tensions drop, the wheel is re-tensioned and the stressing process is undertaken again. This process is repeated until there is no movement from true.

Our brand of Swift Custom made wheels offers a lifetime guarantee for spoke replacement and retrues*. Wheels are produced to within 0.1mm of lateral trueness unless otherwise stated. That is equivalent to the average size of a grain of sand or the thickness of a human hair. If you you want peace of mind for any reason; you can send your Swift wheels back to our workshop to be checked free of charge*.